Are you top or bottom? Excuse me, I’m talking about Search Engine Optimisation (SEO)

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What is SEO?

SEO stands for “Search Engine Optimization.” It is the process of gaining traffic from the “free,” “organic,” or “natural” search results on search engines. This would include all major search engine such as Google, Yahoo and Bing where content is listed and ranked based on what is most relevant to the user. It is one of the Search Engine Marketing (SEM) Techniques together with, Pay-Per-Click (PPC) also known as “search advertising”.

Give it a try! Google “Pizza” and observe the organic listing, is your favourite pizza company on top?

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Advantages Of SEO

  • Can draw significant traffic (if done right)
  • Potentially low cost
  • Visitors who are searching for the term have high intent to purchase
  • 24/7

Disadvantages Of SEO

  • Results might need time
  • It’s not a guaranteed results
  • Complexed and dynamic

How to use SEO?

  • Update with fresh and quality content.
  • Pages are listed, check web analytics data
  • Keyphrases analysis, know what terms consumer are using.
  • More

 

Here are some examples your company can use SEO to get on top!

1. Backlink

Backlink a link leading back to your website and it is important for optimization to get up the rankings. However, it about your quality and not quantity! it can be in a form of a URL, hyperlink text and embedded into an infographic.

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Image Source

2. Social Media to go to websites

Implement social media marketing to improve ranking and drive traffic from these social sites.

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3. Content Marketing

Have high-quality content will make customers visit your site and benefit from them. although the quality is subjective you must know what appeal to your targeted visitors, you must be trustworthy and credible.

 

Here were some tips on using SEO for your company to get your ranking up. Thank you for reading and let me know your thoughts!

 

 

 

How did the supermarket know I’m on my period? The answer, BIG DATA!

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Image source: Loani Arman

What is Big Data? According to McKinsey, Big data: the next frontier for innovation, competition and activity, “Datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyse.”

The amount of data is not that important, it is what organizations do with the data that matters. Using Big data can help businesses, make better decision and strategies.

Here are some examples of how companies use Big data, to improve their business and how maybe you can use Big data effectively!

 Amazon

Amazon made 178 billion U.S. dollars in 2017 net sales, this online retail giant has used big data to understand its consumers and price optimization. It gathers information on its consumer using their site, from past purchases, browsing records, to shipping address to predict what are you going to buy and what products to recommend. This would mean a more efficient customer experience and a higher level of persuasion.

Image source: ProPublica

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Image source: Amazon – Personalised Results

Netflix

At approximately 99 million subscribers, Netflix uses big data, analysing behaviour content, prediction of high viewership shows to release and content recommendation. They also observe data from piracy site as a way of incorporating data for better analysis and decisions.

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Image source: Netflix

Here Netflix observed the viewers who love, the show “House of Cards”, either were fans of Kevin Spacey or watched shows directed by David Fincher. This is an example of how Netflix predict how successful a show will be upon release.

Netflix used viewer data to predict the success of House Of Cards

Image source: Upxacademy

Another industry that uses big data would be supermarkets, such as Tesco, the data can help with inventory analysis, evaluate promotions and customer loyalty. This would allow supermarkets to predict what to stock and when to send promotional advertisement out.

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Image source: Business Wire

In conclusion, big data has helped marketers, such as targeted marketing, prediction of trends and many more. Let me know what you think about big data!

If Mobile marketing isn’t part of your strategy, you’re already trailing behind!

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Source: Business Insider

We can now watch a movie, order pizza, read the newspaper and many more, all on our smartphones. CNN reported that in 2016, an American averagely spends 10 hours a day on mobile devices, browsing websites, chatting online and talking on the phone. It is estimated that by 2022, Singaporean smartphones users are to increase to 2.82 million according to Statistia.

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Source: Statistia

 This is providing business with the opportunities to use Mobile Marketing,  to reach out to the consumers more. It is crucial to know that consumers are taking in digital content differently now, shifting from desktop to mobile.

Here are the 4 I’s businesses need to have when using Mobile Social Media.

1. Individualize

Taking into account your consumers interest and preference is a way of creating a personalized relationship with consumers. An example would be, Asos. Their App has taken into account my interest and preference base on past information.

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Asos App

2. Involve

Involving the consumers via the mobile devices’ functions would allow the engagement of our current and potential consumers. the aim of it would be to create a shared experience between the company and consumer. Here is Starbucks involving their consumers in a game experience.

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Starbucks App

3. Integrate

Integrating your businesses activities into your consumer’s life is a method of not being a pest to the consumer, always flashing advertisements and pop-ups. Nike’s running app is an app that integrates its user by as they go along in their daily life, without being annoying.

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Nike Running App

4. Initiate

Initiate user-generated content, as nothing beats the good old word-of-mouth between consumers. Burpple initiated user-generated content very well, allowing consumers to attain different levels and earn badges.

Burpple App

These 4 I’s of Mobile Social Media will guide you in planning your next mobile marketing campaign. Let me know your thoughts in the comment section!

Want your campaign to go viral? Then you have to “STEPPS” it up.

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Source: Runnersblueprint

You’ve created a video, it’s funny and you upload it onto Youtube waiting for your content to go viral. You went back to check at the end of the week, the results were pathetic and half the view was by family members. So you are thinking to yourself, how did Blendtec, Evian and Old Spice get so viral.

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Source: AdAge

Here’s Jonah Berger’s Contagious: Why Things Catch On, 6 STEPPS you can consider incorporating into your campaign. Here are my top 3 to consider! 

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1. Triggers

Have something that is easy to remember and ensuring it stays in their minds a.k.a TOMA(Top of Mind Awareness). Creating an Environmental stimulus reminding consumers of the brand would result in word of mouth creating buzz, “Top of Mind, Tip of Tongue”. Associating the brand with a context can be a great way to create a trigger.  Old Spice executed it well by creating a video that went viral, causing people to relate Old Spice with smelling great and being able amzing things.

 

 

2. Social Currency

When we see an exciting/cool/amazing video, we would want to share it with others to see. This would give us a Social currency, coming off a special as we pass the link on.

“Hey wanna see a man blend an Ipad?”

Blendtec viral video of a man blending stuff was unique and remarkable. It caused a Worthy buzz and gave people the social currency as it was unusual, this would result in further word of mouth.

3. Emotions

High level of emotions such as excitement, anxiety, contentment and sadness that a message triggers can motivate us to share the link on social media platforms. Below we have negative and positive arousal of videos that went viral.

TVC Thai life insurance invoking sadness in their advertisement.

Ameriquest invoking exciting/funny advertisement.

 

A huge budget or engaging a large firm for your content to go viral isn’t always the case! Incorporating these STEPPS can help your campaign go viral. Check out Top 5 viral marketing examples.

 

 

Is your company’s social media presence more than Donald Trump’s?

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It is a fact that Donald Trump loves Twitter. Although his tweets are ridiculous at times, they are also remarkably effective and may have even helped him earn his presidential seat.

If you are a business owner or an aspiring entrepreneur, social media marketing would have been on your list. For reasons such as getting heard, gaining popularity, managing cost-effectiveness and many more.

Currently, there are more than 50 million businesses using Facebook to connect with their consumers.

Here are a few social media marketing tips that can help your business;

  1. Choose carefully

There are various types of social media platforms to choose from, making it nearly impossible to use all. Therefore, it is crucial to choose the right platforms as they connect you to different target audiences. As seen on Statcounter, Tumblr might not be the best place to run advertisements. One good example would be Macdonald’s Singapore using Facebook to introduce a new product.

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Image source: Mcdsg Facebook

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Image source: Statcounter

 

  1. Be active

Always coming up with fresh content and new ways to engage with consumers are key pointers in being active on social media. I wouldn’t want to be eating the same thing for an entire year. Replying positive and negative comments can be a great way of building rapport with consumers. Airbnb is the perfect example of being active on social media.

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Airbnb’s Instagram

  1. Be unprofessional

Being on social media does not require you to wear a suit and be uptight. We make mistakes and it’s alright. Sometimes, consumers just need to know that we are people too and what’s life without a little fun? Taco Bell executed it perfectly.

Here are my top 3 social media marketing tips that can aid your company’s strategies. Check out these links to other articles, Kaplan and Haenlein on social media marketing and 6 companies with excellent social media presence.

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