What is SEO?
SEO stands for “Search Engine Optimization.” It is the process of gaining traffic from the “free,” “organic,” or “natural” search results on search engines. This would include all major search engine such as Google, Yahoo and Bing where content is listed and ranked based on what is most relevant to the user. It is one of the Search Engine Marketing (SEM) Techniques together with, Pay-Per-Click (PPC) also known as “search advertising”.
Give it a try! Google “Pizza” and observe the organic listing, is your favourite pizza company on top?
Advantages Of SEO
- Can draw significant traffic (if done right)
- Potentially low cost
- Visitors who are searching for the term have high intent to purchase
- 24/7
Disadvantages Of SEO
- Results might need time
- It’s not a guaranteed results
- Complexed and dynamic
How to use SEO?
- Update with fresh and quality content.
- Pages are listed, check web analytics data
- Keyphrases analysis, know what terms consumer are using.
- More
Here are some examples your company can use SEO to get on top!
1. Backlink
Backlink a link leading back to your website and it is important for optimization to get up the rankings. However, it about your quality and not quantity! it can be in a form of a URL, hyperlink text and embedded into an infographic.
2. Social Media to go to websites
Implement social media marketing to improve ranking and drive traffic from these social sites.
3. Content Marketing
Have high-quality content will make customers visit your site and benefit from them. although the quality is subjective you must know what appeal to your targeted visitors, you must be trustworthy and credible.
Here were some tips on using SEO for your company to get your ranking up. Thank you for reading and let me know your thoughts!